Spotify had one of the most intimate relationships with human emotion in media — but it was entirely passive. The brief was to find a way to activate that emotional proximity and extend Spotify’s role in people’s lives beyond entertainment into something more meaningful.

Music has always been a proxy for mental state. When someone puts on a specific playlist, they’re already telling you how they feel. Here to Listen took that signal and turned it into a bridge — connecting listeners not just to songs, but to support.