DR. TICHENOR’S

IT’S A MOUTH THING

Dr. Tichenor’s mouthwash makes it impossible to be afraid to use your mouth. We’re going to show the amplifying effects of a great mouth because with Dr. Tichenor’s it's time to speak up, be loud, and do your damn mouth thing.

001 FRESH REBRAND

For a “freeeeeeeeeeesh” new look we are reintroducing Dr. Tichenor’s with an impossible to miss mouthwash bottle and rollicking flavors like strawberry & orange.

002

LOUDEST PRODUCT ON THE SHELF

To show people just what that mouth can do with Dr. Tichenor’s we’ve mic’d up the aisle to turn customer conversations into live autotuned bangers that will be played over the store's speakers.

We’ll hit the street with a set of loud, motion activated ads that let people know just how fresh they are.

003

LOUDEST IN THE STREET

To show people just what that mouth can do with Dr. Tichenor’s we’ve mic’d up a fleet of piaggios to take to the busiest party cities and offer fresh swigs of Dr. T’s along with a few words of encouragement to live to their fullest.

004 THE SETLIST:

UNAPOLOGETICALLY LOUD

Dr. Tichenor’s is that grab the mic kind of personality, the one everyone envies because they are unapologetically themselves and they never have a problem taking center stage. to promote the Mouthn’ Off Fest, we will invite the most confident local comedians to be their unapologetic selves.

005 MOUTHN’ OFF FESTIVAL

To get people loud across the nation, Dr. Tichenor’s is taking the rowdiest tongue outta cheek personalities on tour – cue comedy festival.

Everybody is invited to experience the loudness, and their voice is their ticket in – but to get those up close VIP seats, you better be loud AF. Especially if you came to here to heckle.

Art Direction: Kaitlin K. & Jordan Bradley

Copy: Ernest Green

Photo: Jordan Bradley