Church's launches their signauture sauce — one of the hardest creative briefs because you're fighting existing perception while simultaneously building a new one. Every touchpoint had to earn attention.

Church's loyal fans already knew the truth about the product. The launch wasn't about convincing new people — it was about amplifying what the brand's core already believed, loudly enough for everyone else to hear it.

A digital-first relaunch campaign spanning social, experiential, and content — plus the internal rollout of Hulu's Superhot series, ensuring cross-functional alignment from brief through execution.